We help coaches launch or scale their offers past $30k/mo in profit in 60 days or less

We achieve this without spending anything on ads

Without sending 1000s of cold outreach

Without having to spend 20 - 25 hours a week doing everything yourself


Founder: Leonidas Demetriades

What we are going to cover


  1. Key principles of our proven System
  1. How to create an irresistible offer
  1. How we create sales assets to drive and nurture traffic
  1. How we build backend funnels and systems for your sales assets
  1. Placement and onboarding of highly trained setters following our SOPs
  1. How we launch and scale offers
  1. The process
  1. The deliverables
  1. What are the costs associated with something like this?
  1. Addressing all your concerns
Disclaimer + List of people this won't work for
Key principles of our proven System

Our system is built on these 5 key principles

1
Attention
2
Capture
3
Nurture
4
Sales Process
5
Close
How to create an irresistible offer

Step 1 - Market research

The best way to generate attention is to figure out what people want to pay attention to. We start with this first because it's going to influence every single thing we do later if we do not nail this down

This is method of figuring out what people actually want to buy

The way that we do this is by directly asking the market exactly what they want

We run interviews with potential students and we ask them a specific set of questions that will give us a much better understanding of what they actually want

This way we can formulate an offer based off what the market wants to buy as a result dramatically boosting the sales you'll get

The questions we like to ask and answers that we look for are as follows

Step 2 - Offer Creation

Now we create an offer using the timeless framework based off the market research

The End Result becomes the common goal mentioned in interviews or previous calls

The Timeframe becomes the common time frame mentioned in interviews or previous calls

The Roadblock becomes the common things people tried that didn't work that was mentioned in interviews or previous calls

Guarantee becomes a conditional guarantee that we will help you create

How we create sales assets and client nurture funnels

Sales assets are otherwise known as anything either in video, text, audio form that tries to convey some sort of value that's designed to attract someone to your product or service

The reason we create these is because we want to capture as much of the market as possible to the point that we create a lot of warm buyers, build up reciprocity bias and create buyer intent

Step 1 - Sales assets

Once you have the offer ready we then start building out sales assets. There are a few key assets that we build out

I will describe all of them below and why each of them is made

VSL - Video Sales Letter

This will break down exactly how to create a VSL for you and also help you script one. Our team will be responsible for editing and I will be personally helping you script this out

Having this made will always equate to

A 20% - 30% Increase in qualified sales calls

A 20% increase in show ups

A 15 - 20% increase in close rates because prospects are warmer

It's a requirement and once your offer is made this it what we will assist you with straight away

Master Document Breakdowns - Sales letters

These assets are meant to generate tons of traffic because it's based off what people in your audience wants

This is how to collect daily leads on on average we get about 10 - 15 opt-ins to email lists every single day, even with small audiences

Here we will actually help you write these document breakdowns we have SOPs that go over them exactly step by step

These types of assets will be responsible for creating reciprocity bais and warming up cold leads who don't know much about you

They will act as your "Why should I listen to you" answer every single time a prospect lands on your profile

This will be necessary and it will act as your lead magnet that we will be using to get people interested in your offer and into your nurture funnels

Step 2 - Client Nurture Funnels

These are responsible for taking users down a journey that makes it easy for them to convert




Schedule a discovery call to see if we can build this system for you
Placement & Onboarding of highly trained Appointment Setters

We will place highly trained appointment setters that will basically interact with every single person who


Likes a post
Comment on a post
Follows you
Requests to join a group
Engages with your stories

They will use our Inbound Setting Protocol that is responsible for helping our clients

These are a few examples of the extensive trainings I've crafted and every single setter that comes form us has gone through this in it's entirety

1
Offer Created or Improved
2
Appointment setter job post gets created
3
Job post gets posted into my private community with only trained appointment setters
4
Applications are made, and interviews start
5
We pick our canditate, onboard them and slowly ramp them up to do the expected KPIs


How we launch & scaling offers

As a summary of what we talked about

  • We do market research so that we know exactly what people want to buy
  • We craft an offer based off the research
  • We help you create sales assets based off that research
  • We place a highly trained setter in your business to do generate appointments on autopilot
Phase 1 → Sales letter Launch

Now i'm going to talk about how we launch offers. We start by releasing the master doc and then in that document we link back to the VSL that we helped you create


Then we release all the content pieces (shorts, long form, documents) that we helped you create and then the appointment setter starts to reach out to every single person who engages with those assets using our "Inbound Setting Science" Protocol

The daily KPIs for them is to reach out to 100 new people every single day + 50 follow ups

This should equate to at least 2 - 3 calls a day bare minimum

With the average closing rate of warm calls to be around 30% - 40% you should to bring in 3 new deals every week bare minimum

Usually after something like this is launched calendars are booked out

Phase 2 → Direct Offer

This is where we do a direct offer to the market place

This serves a few things

  • Makes the audience aware that a launch is happening
  • Define who the Offer is for and who it is not for
  • Lay out very clearly the goal of the offer
  • Explain to the exact detail what’s going to happen through the process
  • Let people know of the guarantee
  • Inject Scarcity and Urgency by letting people know there will be a limited amount of spots at launch price and after those are taken, the price goes up (20 students)

Here's an example of a direct offer, this also fills calendars when done correctly with all the systems in place

This can be released as either an

  • Image
  • Youtube Video
  • Email
  • Tweet

We will launch this on all available platforms that your audience is on


The Process
1
Onboarding form

Onboarding form & instructions get sent out to your email

2
Strategy Session

Based on the form you fill out we will create the action steps that we will take. We will do a business health audit to figure out where

3
Market Research

Creation of market research form, set up of the the first initial interviews with the questions we will ask (Optional review of previous discovery calls)

4
Offer Crafting / Offer Improvement

Based off the market research we will improve or craft your offer and present it to the market )

5
Sales Letter & VSL Script Creation

We will help you create your first sales letter and VSL based off the research that we've done. This will then give us content pillars that we will talk about for sales assets

6
Client Nurture Funnels & Backend Set-up

Here we will build out the actual landing page with the VSL, automations in the backend for when people opt-in to that landing page

7
Sourcing & Onboarding of Appointment Setter

Setter Job post gets created along with the tracking sheets & EOD forms

We will then interview potential candidates, and when we find the right one we get them placed into your company

8
Launch & Content Distribution

Approximately after 7 - 10 days your first bits of content should be produced, edited and distributed by our team. These will be used to generate more attention and engagement that the appointment setter will start using to get more warm calls

9
Weekly Check ins

Every week we will have check ins with the whole team and set up three weekly meetings with the acquisition team to make sure that they are hitting KPIs and completing their EOD forms

10
Scaling and hiring

Creating SOPs for closers once you've got momentum and you don't want to be taking the calls anymore


Deliverables A - Z

Market Research & Product Research

  • Market Research, figuring out what your audience wants to buy
  • Analysing data and building an audience around it

Offer Building

  • Building out offer statement (I help X do Y without X in X days) based on market research
  • Creating the power offer (Direct offer w/ deliverables listed)

Funnels

  • Building out your marketing funnels (Landing pages, opt in pages on GHL)
  • Main Page - Opt-in Form
  • Thank you page
  • Building your sales assets (Research + Scripting)
  • VSL - Video Sales letter to increase, qualification rate, show up rate + close rate by 20%
  • Optimising their IG profiles for more inbound leads
  • Split testing A/B funnels to see what gives us the best conversion rates
  • Connecting it to external tracking softwares to report data on conversion rates

Traffic and acquisition

  • Analysing their videos to get better views
  • Creating inbound leads or having conversations with leads (Appointment setting)
  • Placing appointment setters to have conversations with inbound leads
  • Setter onboarding
  • Custom DM script
  • Training them on the appointment setting process + creation of setter guide
  • Weekly check in calls with appointment setter to look at progress
  • Tracking the numbers of calls, conversations on a daily basis
  • Building out a appointment setting tracker to track DMS + calls

Backend

  • GHL full sales process backend build out
  • Pipeline
  • Calendars
  • Reminders
  • etc
  • SMS reminders on booked calls
  • Slack / discord reminders on lead pipelines
  • EOD Forms for appointment setters
  • EOD Forms for closers
  • Metric reporting for end of week

Sales

Sales Process built out on GHL

  • Pre Call Assets - (Page with all information about offer)
  • Pre Call Workflow - Pre call assets they get sent before the call
  • Post booking VSL
  • Pre Call SMS Reminders
  • Pre Call Email Reminders
  • Full GHL Build Out incl. Tags, Flows, Automations, Workflows
  • Slack Reminders for each stage of the booking process
  • KPIS
  • Target show up rate: 80% - 90%
  • Target Qualification rate:
  • Sales Scripts
  • Discovery process (Qualify & Disqualify within 15 mins - Rapport Building)
  • Custom Pitch Deck Build Out
  • Objection handling - Call reviews
  • Post Call
  • Email follow up sequences incase of no close + SMS follow up sequences
  • No show revival template for no shows etc

- Sales Tracker

  • Sales tracker to look at close rate, no show rate + cash collected

Fulfilment Map Out

Customer Onboarding Process Built out

  • Welcome emails + Zaps & onboarding form
  • Onboarding call agenda + action steps for each client
  • Customer journey from A - Z to get them results
  • Weekly Call Setups

Module Creation Process

  • Internal feedback loop systems to get feedback and improve the product


Addressing your concerns
  1. What are the costs associated with something like this?

This system is a model where we build out an acquisition system into your business and you kept to keep it once it starts making you money.

The price is completely a performance basis but as you can see there's a lot of upfront build work that comes in so we have a small set up fee but after that it's a complete performance basis

2. What do you mean by you help us write the scripts and long form copy for this?

This means we will provides you with all the assets neccessary to create the content that will attract the people that you want to work with.

3. What if this doesn't work for my business?

Each business is unique and before we offer any sort of plan we have a no obligation discovery call to figure out if you're a good fit in the first place. If you're not you won't get an offer.

We make sure to have weekly sessions, business health checks and regular communication to ensure everyone knows exactly where they are at.

For the unlikely event that we bring you on and our system doesn't work for you we will offer you a full refund and you get to keep all the systems that we've built for you

What are the costs associated with something like this?

This system is a model where we build out an acquisition system into your business and you kept to keep it once it starts making you money.

The price is completely a performance basis but as you can see there's a lot of upfront build work that comes in so we have a small set up fee but after that it's a complete performance basis


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